Professional Certificate in Investment and International Trade
7th - 11th June 2021, Virtual Learning |
INTRODUCTION
International trade and foreign direct investment are crucial to the
creation of successful economies.
This course consists of two modules, one on trade and one on foreign direct
investment. The modules can either be done together to form a week or
separately where only trade or investment is wanted.
The course will provide people from central governments ( foreign, trade,
and economic ministries) and from economic development organisations at sub
national levels with an excellent understanding of how governments and the
wider public sector can help to build success in international trade and to
grow their economies through foreign direct investment.
OVERVIEW
Foreign Direct Investment (FDI) plays a vital role in a country’s
economic success. Investment attraction is becoming increasingly
competitive. Countries and sub national jurisdictions need to differentiate
themselves from the competition if they are to become or remain attractive
destinations for FDI.
The course is run by experts and includes lectures and interactive
sessions.
TOPICS INCLUDE:
Introduction to FDI
The history of investment attraction
Mega trends affecting the investment landscape
Investment as a driver of development and growth
Developing FDI strategies- including competing for investment, destination marketing, handling investor enquiries, company targeting and lead generation, proposition development and retaining FDI
Measuring the impact of interventions to attract FDI
Organisational design of investment promotion agencies
LEARNING OUTCOMES
By the end of the course delegates understand:
The principles of FDI and the evolving landscape
How economic development organisations at sub national and national levels can improve their competitive position in investment attraction
How to improve destination marketing, company targeting, proposition development and client handling
How to enhance organisational capacity to improve investment
attraction
HOW YOU WILL BENEFIT
Improved understanding of the drivers of FDI
New ideas for how to improve client handling
New ideas for how your organisation can enhance positioning in the increasingly competitive FDI landscape
Improved understanding of how to measure success
INTERNATIONAL TRADE AND INVESTMENT MODULE 2: STRATEGIC TRADE
MODULE OVERVIEW
International trade plays a very important role in helping to build
successful and resilient economies. Interventions by governments and other
public sector organisations play an increasingly important part in helping
to build business success in international markets.
The course is run by experts and includes lectures and interactive
sessions.
TOPICS INCLUDE:
Introduction to international trade
Global trends in trade
Trade policy and the world framework for international trade
Working with stakeholders
The rise of protectionism
Free, fair and ethical trade strategies
The evidence base for exporting
Developing strategies for trade development and trade promotion - including capacity building, design of services, charging policy and decisions on sector and market focus
Best practice examples from Trade Promotion Organisations
The interface between trade policy and trade promotion
Measuring the impact of interventions to promote trade
Organisational design for Trade Promotion Organisations
Action planning
LEARNING OUTCOMES
By the end of the course delegates will understand:
The principles of international trade and the evolving world framework
How their organisations can work with companies to help them to develop the capacity to export and to succeed in international markets
The importance of free, fair and ethical trade
The interface between trade policy and trade promotion
How to evaluate the impact of interventions
How to enhance organisational capacity to undertake trade development
and trade promotion
HOW YOU WILL BENEFIT
Improved knowledge of international trade
Improved understanding of how public sector interventions can contribute to business success in international markets
New ideas about how to design interventions to promote trade
Increased understanding of how to measure success