Professional Certificate in Investment and International Trade
14th - 18th February 2022, Virtual Learning

INTERNATIONAL TRADE AND INVESTMENT

INTRODUCTION

International trade and foreign direct investment are crucial to the creation of successful economies.

This course consists of two modules, one on trade and one on foreign direct investment. The modules can either be done together to form a week or separately where only trade or investment is wanted.

The course will provide people from central governments ( foreign, trade, and economic ministries) and from economic development organisations at sub national levels with an excellent understanding of how governments and the wider public sector can help to build success in international trade and to grow their economies through foreign direct investment.

INTERNATIONAL TRADE AND INVESTMENT MODULE I: FOREIGN DIRECT INVESTMENT

OVERVIEW

Foreign Direct Investment (FDI) plays a vital role in a country’s economic success. Investment attraction is becoming increasingly competitive. Countries and sub national jurisdictions need to differentiate themselves from the competition if they are to become or remain attractive destinations for FDI.

The course is run by experts and includes lectures and interactive sessions.

TOPICS INCLUDE:

  • Introduction to FDI

  • The history of investment attraction

  • Mega trends affecting the investment landscape

  • Investment as a driver of development and growth

  • Developing FDI strategies- including competing for investment, destination marketing, handling investor enquiries, company targeting and lead generation, proposition development and retaining FDI

  • Measuring  the impact of interventions to attract FDI

  • Organisational design of investment promotion agencies


LEARNING OUTCOMES

By the end of the course delegates understand:

  • The principles of FDI and the evolving landscape

  • How economic development organisations at sub national and national levels can improve their competitive position in investment attraction

  • How to improve destination marketing, company targeting, proposition development and client handling

  • How to enhance organisational capacity to improve investment attraction


HOW YOU WILL BENEFIT

  • Improved understanding of the drivers of FDI

  • New ideas for how to improve client handling

  • New ideas for how your organisation can enhance positioning in the increasingly competitive FDI landscape

  • Improved understanding of how to measure success



INTERNATIONAL TRADE AND INVESTMENT MODULE 2: STRATEGIC TRADE

MODULE OVERVIEW

International trade plays a very important role in helping to build successful and resilient economies. Interventions by governments and other public sector organisations play an increasingly important part in helping to build business success in international markets.

The course is run by experts and includes lectures and interactive sessions.

TOPICS INCLUDE:


  • Introduction to international trade

  • Global trends in trade

  • Trade policy and the world framework for international trade

  • Working with stakeholders

  • The rise of protectionism

  • Free, fair and ethical trade strategies

  • The evidence base for exporting

  • Developing strategies for trade development and trade promotion - including capacity building, design of services, charging policy and decisions on sector and market focus

  • Best practice examples from Trade Promotion Organisations

  • The interface between trade policy and trade promotion

  • Measuring the impact of interventions to promote trade

  • Organisational design for Trade Promotion Organisations

  • Action planning


LEARNING OUTCOMES

By the end of the course delegates will understand:

  • The principles of international trade and the evolving world framework

  • How their organisations can work with companies to help them to develop the capacity to export and to succeed in international markets

  • The importance of free, fair and ethical trade

  • The interface between trade policy and trade promotion

  • How to evaluate the impact of interventions

  • How to enhance organisational capacity to undertake trade development and trade promotion


HOW YOU WILL BENEFIT

  • Improved knowledge of international trade

  • Improved understanding of how public sector interventions can contribute to business success in international markets

  • New ideas about how to design interventions to promote trade

  • Increased understanding of how to measure success